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According to the Star of Securities,high speed information Lianxiang (603272) issued an announcement on December 5, 2023 stated that the company held a performance briefing on December 5, 2023.
The specific content is as follows:
Question: Marketing work is the final link to meet consumer demand, realize product value and brand value -added.What work the company does in the sales network?
Answer: Dear investor, hello!After years of development, the company has established a huge sales network covering 31 provinces, autonomous regions and municipalities in the country except Hong Kong, Macao and Taiwan.The company has established a relatively complete dealer development and management system, can collect dealer customer resources in many channels, organize and screen dealers in the target area of channel construction, and establish a cooperative relationship with powerful high -quality dealers.On the other hand, high -quality dealers have a certain scale terminal sales channels and customer resources. When they choose the cooperative products and enterprises, they will also comprehensively examine the enterprise scale, technical strength, product design, quality guarantee, brand image and other factorsEssenceThe company is one of the leaders of the wall industry, which is easier to consolidate cooperative relationships with high -quality dealers, thereby building high -quality and stable product marketing networks.Thank you for your attention!
Q: Does the company belong to the industry's pioneers?
Answer: Hello investors!The company is a well -known enterprise in the wall industry, and its market position is at the forefront of the industry.The company's vice president unit for the China Architectural Decoration Materials Association, the Chinese Architectural Decoration Materials Association Wallpaper and Wall Cloth Branch Rotating President Unit, the Executive President Unit of the Wallpaper and Wall Cloth Professional Committee of the China Interior Decoration Association. In the future, the company will continue to focus on the main responsibilityWith the ability to consolidate internal skills and build a cycle cycle as a guideline, to cope with market changes.Thank you for your attention!
Question: In the face of the intricate market environment, what marketing plans did your company carry out in 2023?
Answer: Hello investors!The company continues to take the interests of dealers first, and continues to promote the three steps of "consolidation, assistance, and sinking".The first is to continue to consolidate existing offline marketing networks and improve operating efficiency, continue to empowerment and promote local living services through informatization, expand dealer marketing radius, and improve the profitability of dealers.The second is to continue to promote the implementation of dealers' assistance plans, strengthen the management of distributors offline stores, optimize and improve store decoration, strengthen professional knowledge and skills training such as sales services, store management, etc., and give full play to the company's marketing network service capabilities.The third is to seize the sinking opportunities of the wall market, further deepen the marketing network for channel sinking, increase investment in county and township markets, and continue to expand the number of offline dealers and regional coverage.Thank you for your attention!
Lianxiang (603272) main business: R & D, design, production and sales of indoor home decoration supplies such as wall cloths, curtains, and overall home improvement engineering business.
Lianxiang's third quarter report in 2023 shows that the company's main revenue was 127 million yuan, a year-on-year decrease of 10.41%; net profit of home mother was 41.571 million yuan, a year-on-year decrease of 79.68%;In the third quarter of 2023, the company's main revenue in a single quarter was 43.875 million yuan, an increase of 3.93%year -on -year; net profit attributable to mothers in the single quarter was 1.7628 million yuan, a year -on -year decrease of 35.32%.; Liability ratio 10.36%, financial expenses -44.136 million yuan, gross profit margin 28.01%.
The stock has not been rated in the last 90 days.